It appears that our efforts to bring back Pepsi Blue have fallen short of success, at least at this moment. We received this unfortunate news in an official letter from PepsiCo just the other day. Despite the discouraging news, we are not giving up hope that one day we will be able to taste that sweet Pepsi Blue again. You can view the letter below.
First, we would like to extend a sincere thanks to all of you who have loyally supported the #BringBackPepsiBlue movement. Continue to do so. We do not believe it is over. In order for this movement to realize any progress, however, the following points must be considered.
- Make sure you vote on our Bring Back Pepsi Blue petition poll. It is also important that you share the poll on social media as often as you can. The poll is nearing 2,000 votes in support of bringing the beverage back, with only a small handful of negative votes. There is great strength in numbers. Consider this poll a petition, and get as many people as you can to vote on it.
- Bug the hell out of PepsiCo. Call 1-800-433-2652 AS MUCH AS YOU CAN, and request the return of Pepsi Blue. If they bring it back just to shut us up, that would be good enough for me.
- If you have any type of celebrity status, please consider becoming vocal about bringing Pepsi Blue back. If you know someone who has celebrity status, and liked Pepsi Blue, ask them to become involved. The reason the #BringBackCrystalPepsi movement is on the verge of success is because of the passionate efforts of the L.A. Beast. Because he has a large audience of loyal fans, he has been able to orchestrate a large and effective movement. The Pepsi Blue cause does not have a celebrity face to the movement, and I believe it needs one in order to be successful.
Know that Poll Smash will continue to make efforts in any way that is within our power. We will continue to make calls, write PepsiCo, and be a springboard for the #BringBackPepsiBlue movement as much as we can be. There is no way we can do this alone, however. We need every Pepsi Blue fan to unite in a passionate and proactive way, in order for any success to happen.
If you are genuinely interested in tasting Pepsi Blue again, we are challenging you to stand up and make a small effort. If there is not a united community of individuals who REALLY want Pepsi Blue back, the success will be impossible. If, however, YOU invest a small amount of your time toward this cause, and the thousands of other great people who want Pepsi Blue back do as well, a powerful and collective voice will ring through the halls of PepsiCo headquarters, and we will indeed have a chance.
Without further delay, here is the official Pepsi response to the letter I sent them a few weeks ago (you can read that petition letter here):
If you are as bummed as me about this letter, then take action now. Become proactive in the movement to Bring Back Pepsi Blue.
On a final note, there is a bit of hidden sunshine in this gloomy letter. The people who are also interested in the return of Crystal Pepsi can take some comfort in the difference between this letter and the one that we received regarding the petition to bring back Crystal Pepsi (view that here). The Crystal Pepsi letter, as loyal followers of that cause know, states that we, the Crystal Pepsi fans, can be happy with what is “in store” for us. The promises held in those words have resonated throughout the Internet with a rejoicing force, and has left so many fans in suspense, waiting in bliss for word on when the re-release of that great product will occur. Keep in mind that the reason for the progress in that movement is because the L.A. Beast has orchestrated a massive and passionate movement to achieve Crystal Pepsi success. The Pepsi Blue movement needs a similar combination of celebrity presence and fan dedication for it to experience the same kind of success. Are you up to the challenge?
“Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.” -Michael Jordan
Featured Photo Attribution: By Fieldafar via Wikimedia Commons, link